The influential trade magazine,
PRWeek, has already recognised Arnold Broadcast’s
contribution to the public relations industry.
Reporter Sue Beenstock linked the team’s
experience in television newsrooms with the company’s
success in placing video news releases for clients,
saying:"...Arnold Broadcast has a 100
per cent record for VNR coverage."
feature said:“Tim Arnold, now managing director
of Arnold Broadcast, and former BBC reporter and
Sky News anchorman, advises clients not to make
video news releases which are unlikely to be used.
"But if it’s a picture-led story, it
will be used," he says.
"For a recent piece on a new train timetable,
the operator invested in aVNR with brand new, clean
rolling stock in the background and provided regionally
relevant footage. “‘Unlike the print
journalist, theTV reporter has to start his
piece with what the viewer sees on the screen. “‘That
means that although I can’t control the final
product on air, I can ensure my client, the train
operator, is shown to his best advantage,”
says Arnold... Beenstock says:“AskVNR producers
which broadcasters use their output and they reply
with one voice:‘everybody.’”
PRWeek turns to Arnold Broadcast when it needs
the best advice on tv and radio matters. So do many
top public relations people in all aspects of