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Recognition

PR Week

The influential trade magazine, PRWeek, has already recognised Arnold Broadcast’s contribution to the public relations industry.

Reporter Sue Beenstock linked the team’s experience in television newsrooms with the company’s success in placing video news releases for clients, saying:"...Arnold Broadcast has a 100 per cent record for VNR coverage."

The feature said:“Tim Arnold, now managing director of Arnold Broadcast, and former BBC reporter and Sky News anchorman, advises clients not to make video news releases which are unlikely to be used.

"But if it’s a picture-led story, it will be used," he says.

"For a recent piece on a new train timetable, the operator invested in aVNR with brand new, clean rolling stock in the background and provided regionally relevant footage. “‘Unlike the print journalist, theTV reporter has to start his
piece with what the viewer sees on the screen. “‘That means that although I can’t control the final product on air, I can ensure my client, the train operator, is shown to his best advantage,” says Arnold... Beenstock says:“AskVNR producers which broadcasters use their output and they reply with one voice:‘everybody.’”

PRWeek turns to Arnold Broadcast when it needs the best advice on tv and radio matters. So do many top public relations people in all aspects of
professional life.

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